Following cycling, like really following it, meant jumping between apps, sites, social posts and timelines. Results here, context there, stories scattered. The sport felt bigger than ever, but also more fragmented. Meanwhile, some of the sharpest insights and deepest perspectives — from fans, former pros, and creators — were hard to find, or even harder to support.
Domestique is our answer to that.
A place where everything comes together. Full news coverage, live reports, in-depth stories, analysis, and stats & results. All powered by a passionated editorial team that understands the sport beyond the headlines. But we also believe that cycling’s richness comes from the voices around it. From those who’ve raced it. Who write about its history. Who obsess over its tactics. Who are deeply connected to the world’s most beautiful sport every single day.
That’s why Domestique is not built just to publish, but to serve.
With a unqique revenue share model that helps (former) riders and creators share their perspective, grow their audience, and earn fairly from their work. We support what’s already out there and help build what’s next.
And above all, we do this with the community.
Fans are not passive viewers. They notice, reflect, and care. Every piece of content on Domestique is an invitation to engage, because the conversation around cycling doesn’t stop at the finish line. That’s where it begins.
We’re building this platform with the people who make the sport what it is.
That’s what we mean when we say:
Domestique is the Voice of Cycling.
In a time of paywalls, we believe in the power of free content. Through our innovative model and creative approach to brands, we ensure they are seen as a valuable addition by the community rather than a commercial interruption. This way, Domestique remains accessible to everyone, our partners are satisfied, and we can continue to grow. We hope you’ll support the brands that make this possible.