We see ourselves as the Voice of Cycling and that voice becomes stronger when it connects with brands that truly understand the sport. We’re not just looking for sponsors. We’re looking for partners who share our passion and recognise the distinctive nature of what we’re building.
We believe the most impactful partnerships are those where a brand can actively contribute to the cycling experience. Where many media platforms respond with a rate card, we see that as just one tool, not the starting point. At Domestique, your brand and your goals come first. From there, we explore how your story can connect with ours in a way that feels natural, creative and relevant to the community.
That often leads to tailor-made activations or original content concepts that are smart, distinctive and built to resonate. Of course, we also believe in consistency and visibility through tools like display ads and pre-rolls, but only as support for a stronger, ownable idea that helps your brand claim its space within Domestique.
In short, we welcome the challenge :) Contact our Partnerships Lead, Michiel van Looijengoed (michiel@domestiquecycling.com), to see where a good idea and the right partnership can take us.
In a time of paywalls, we believe in the power of free content. Through our innovative model and creative approach to brands, we ensure they are seen as a valuable addition by the community rather than a commercial interruption. This way, Domestique remains accessible to everyone, our partners are satisfied, and we can continue to grow. We hope you’ll support the brands that make this possible.