Partner up - Riders

As a rider, you’re already part of the story. But today, you’re more than just an athlete. You’re a storyteller too, someone who is able to give a unique view on the sport that fans rarely get to see. At Domestique, we want to help you bring that perspective to life.

We’re building a platform where pro race coverage forms the foundation, and personal stories add the layers. As a rider, your perspective brings depth and authenticity to that coverage. Whether it’s a short reflection after a race or a more thoughtful look at life inside the peloton, your story can make the sport feel more connected and more meaningful.

And that value should be shared. We've developed a performance-based revenue model that rewards riders fairly (75% of the advertising income on a piece goes to the rider). You earn based on the reach and impact of your content, and you also receive a share of the platform’s overall revenue. It’s a way to give back to the riders who help make Domestique what it is and to offer an honest, community-driven alternative to the big social platforms.

You don’t need to be a full-time content creator. We’ll support you in keeping it simple, authentic and easy to manage so it fits around your racing, not the other way around.

Interested to hear more? Reach out to Georgie Howe at georgie@domestiquecycling.com.

We're ready for your stories. Let’s tell them together.

we are grateful to our partners.
Are you?

In a time of paywalls, we believe in the power of free content. Through our innovative model and creative approach to brands, we ensure they are seen as a valuable addition by the community rather than a commercial interruption. This way, Domestique remains accessible to everyone, our partners are satisfied, and we can continue to grow. We hope you’ll support the brands that make this possible.

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